How Tory Burch works it

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Good vibrations have always been central to the Tory Burch brand, whose twist on preppy style makes cheerful use of classic hues and graphic patterns. In the ten years since the label's launch, it has expanded from a single Manhattan boutique into a global empire, with more than 120 outposts—a Milan flagship is next—and collections of clothing, cosmetics, home accessories, and more. This October the company will debut a line of watches as well as release its first book, Tory Burch: In Color (Abrams). Reflecting on this rapid growth, Burch remarks, "I could never have imagined."

Another constant throughout the brand's history has been Daniel Romualdez, the AD100 architect and designer responsible for the stores' famously ebullient decor. When Burch relocated the firm to its current headquarters, in the city's Flatiron neighborhood, she immediately called upon Romualdez to collaborate on her own suite (comprising an office and waiting area) as well as the company's reception spaces. "Daniel makes the process so much fun," she says. The feeling is decidedly mutual. According to Romualdez, who helped decorate Burch's Manhattan and Hamptons homes, too, "Tory is a dream. She knows exactly what she wants, but she also lets you run with an idea."