BRANDS TO KNOW: BARTON PERREIRA

Question: What do you get when you combine golden-era Hollywood, Beat literature, and technology with two Oliver Peoples veterans? Answer: Barton Perreira, the eyewear collection launched by Bill Barton and Patty Perreira following Oliver Peoples’ acquisition by Oakley in February 2006. Rarely has a launch had such an immediate impact on the fashion world, and it’s easy to see why.

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Barton Perreira Sunglasses

Origin

Bill Barton’s 20-year legacy in the industry is filled with defining moments. He played an integral role in the growth of Optical Shop of Aspen, having joined the team 1984, launched their wholesale sector in 1988, and served as president of OSA from 1990 to 2001. Barton continued his career as president of Oliver Peoples from 2002 -2006, where his leadership took the eyewear brand from a 13 million dollar company to a 43 million dollar company.

Accessories designer Patty Perreira began her career at Oliver Peoples, where she garnered both national and international acclaim. Her 18-year tenure with the company lead to high-profile consultations with an impressive roster of eyewear collections, including Paul Smith, Prada, Miu Miu, Jil Sander, Helmut Lang, and Vera Wang.

The pair teamed up in 2007 after leaving Oliver Peoples behind, and Barton Perreira was born. Following an unprecedented launch at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Jeffrey, Fred Segal and Barneys, the brand was destined for superstardom. Barton Perreira did almost $2 million in retail sales within its first two months, and they’ve never looked back. “In an industry that’s controlled by one or two really big companies, we wanted to have really special product,” Barton once said. Mission accomplished.

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What They’re Known For

Barton Perreira glasses are never mass-produced, unlike most eyewear companies that use machines to pump out hundreds of thousands of identical frames. Instead, Barton Perreira’s eyewear is handmade by skilled artisans and produced in limited quantities, making each piece as exclusive and unique as the wearer. Designed in-house and built from the ground up, every frame from Barton Perreira is a work of art.

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Why They’re Cool

The famous faces who have worn Barton Perreira glasses include Brad Pitt, Orlando Bloom, Ryan Gosling, David Beckham, and Giovanni Ribisi. Ribisi, who you may recognize from movies like Avatar and Saving Private Ryan, became the face of Barton Perreira for two years and went on to launch his own line of designs in collaboration with the brand. The pair of frames – aptly named ‘the Giovanni’ and ‘the Ribisi’ – feature classic round frames with a vintage flair.

Where To Buy

www.WestonEyeCare.com